Aura Whole Foods - Fredericton, NB

Darren

Probably one of the best health food and supplement stores in the province. Great staff and owners too.

zahra S.

A lovely store offering a wide range of organic products, from essentials to fresh vegetables, medicinal herbs, and even meat. The delightful aroma of the store created such a memorable experience that I can’t wait to visit again.

Kyle A.

I bought tempeh starter there and the photo attached is my second batch. The staff were kind and helpful when I was there with my 3 small kids.

Haley J.

I’ve been shopping at Aura for 15 years! Wow. We love aura in our home for holistic and natural health. We own a supplement store in town, and any time we don’t have an item for customers or need an item ourselves we always refer to Aura! The staff and owners are very much aligned with their overall mission at that store and I commend them for staying true to their values. The shop is a very homey vibe, they are very kind and generous to kids, they are pro freedom, and as a 3x small business owner myself I am impressed by and look up to them.

Have been and will continue to support this shop who continues to pour into the community and walk their talk.

TerryAnne L.

This IS the Health and Wellness store you are looking for 🌟 Amazing products, services, staff and all around wonderful experience. Every time.
S and R are both so knowledgeable who share it with much kindness.

Karla

The store is great. Most of the people who work there are very nice and accommodating. Unfortunately my 4 year old daughter and I went there today to try to get some new essential oils. The lady who brought in in the store was very friendly and helpful. The lady who came out after was not. She was quite rude and seemed very impatient. My 4 year old daughter had to go to the washroom. The lady who let us in said we could go. When we got out the other lady ( who was a bit rude to begin with) was even more tide about the situation. I understand the pandemic we are in, but I'm sorry when my daughter who is learning to potty train cant always wait until we get someplace else to use the washroom. This is the first time I have seen the lady there, and the first time I have experienced this kind of treatment there. Other than her the store is great. But I may be taking my business elssewhere.

Michelle G.

Not really that impressed with their ability to be professional in customer service. I find the service here subtly rude and undermining. I bought hydrogen peroxide and when I loaded it into my bag it somehow had been leaking prior and I got it on my hands. When I went back to show her - she told me she meant to tell me to be careful with it and that she was closing now.

This is an item that if you are aware has leaked in the past, you might bag it to protect caustic burns on your customers. And then when you do find your customer has a caustic burn, you might show some kind of care and offer quick access to water. Being told you are closing and I can go out back and use the tap in the parking lot is a limp attempt at this.

Several years before I had been here and I also found the service to be very strange and I forgot, hopefully next time I am in town I will remember and go somewhere else instead.

kelly P.

If this store was in a larger city with competition, it wouldn't last 6 months. Most of the food is processed with a very small choice of "whole" food like fresh veggies. The produce is often old and close to going off with the odd exception, so I don't buy any there. The trail mix is very old 90% of the time so I stopped buying it. The staff are vey hit and miss. A couple are friendly and helpful with others rude, impatient when they can break themselves away from stocking shelves or paperwork. The atmosphere and attitude I have experienced over a number of years shows limited regard for the customer let alone the concept that it's our money that keeps the business afloat. I have taken my business elsewhere.