Sandler Kitchener/Waterloo - Drumbo, Ontario

Julianny V.

For the Sandler sales training Graham provided, I was particularly impressed with Graham's approach of taking the time to understand both our personalities and those of our clients. This understanding has been invaluable in helping me determine the most effective sales approaches.

What I've learned through your training goes far beyond sales tactics; it's genuinely applicable to personal life and interpersonal relationships. The role-playing exercises were especially beneficial, allowing me to identify both my weaknesses and strengths in a practical, hands-on way. I am thankful for Graham's insightful guidance and for making the training so engaging and relevant.

Neil C.

I have been a student of Mr. Graham Rawlinson and his Sandler Selling Solution System class for several years now. I have found Graham and his system to be of extreme value to me as a sales professional. Mr. Rawlinson makes himself available for additional coaching and is always prepared to provide professional guidance. Thank you, Graham, for building the foundations I need to be successful in my career.

Paul Q.

I Can not speak highly enough about Graham and the Sandler training he provides. i have been in his program for over 5 years and am grateful my company made the investment in this program and myself. I have had a successful sales career for 30 years but what i have learned over the past 5 years has really defined my career. Graham's hands on approach and constant reinforcement have given me far better tools to use in the field and i now close more deals and spend less time chasing deals that go nowhere. If you have the desire to improve your sales game and are willing to learn, Then Sandler and (Graham) are the way to go.
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Mark M.

Sandler Selling is necessary training for any one in Sales who wants to make the most of every opportunity. Since learning the Sandler System my company is getting more meetings and achieving better results.

Graham does a great job of presenting the material while leaving lots of room for questions and revelations from class participants about the course material.

John C.

I have worked with Graham for almost a decade with several sales teams. Just as his training revolutionized my career, it has also revolutionized numerous sales team I have led. The sales process resonates with the teams and provides the foundation for fantastic sales performance. Graham provides the sales team with a common language, common set of expectations, and a clear path forward to great results. My teams have achieved double digit sales improvements after implementing Sandler as presented by Graham.

Gerard L.

I have attended Graham Rawlinson’s Sales Leadership and Sales Mastery programs on a number of occasions. I first sought the support of Graham to develop sales force effectiveness (SFE) across one of the GE industrial businesses. Organic growth had stalled and we had primarily focused on fixing key structural processes but we saw no improvement. I wanted to professionalize selling and to create an environment where we knew we had the right sales people in the right roles and to develop a selling process to counteract the traditional buying processes we faced. I wanted to concentrate the sales force on solving customer’s problems (eliminating their pain) by asking the right questions.

I knew that Graham had an industrial background, was an expert in professional selling and could understand the complexities companies faced in qualifying industrial customer buy/sell relationships. Graham develops a sales professional’s expertise by analyzing the gaps in their skills set and creating specific programmes to build world class performance.

I have personally been able to call upon Graham’s sales training method on multiple occasions to drive growth in the businesses top line from a low single digit to 10% plus growth thus meeting annual sales targets, helping the business meet their goals and putting the customer at the heart of everything we do.

I would recommend working with Graham to drive professional selling because he will get to know your business, listen to your needs and develop an action plan that radically changes the way you traditionally handle customers.

Gerard Lavery
Investor and Business Consultant

Wolfgang S.

I did this program some years ago. For me, being technically oriented and not trained in sales, I needed to understand the process. Managing my own business with the intention of bringing in someone to do sales, I needed to be able to manage a sales group.

Before doing Sandler, I researched sales training. There are many other trainers out there. Some seemed pushy promoting their favorite CRM, usually ‘salesforce’, others more business coaching oriented with the sales process a subset. The Sandler process just hit home for me. It truly walks through the sales process step by step. Graham is an excellent teacher; he comes from a technical background so has a great understanding of what it takes.

After completing this process, I also sent my technical team through it. The technical team doesn't do the cold calling and sales generation, but they do represent the company when in the field and on the phone. Being trained in sales allowed them to see opportunities which can then be passed along. For us, as a company, all the team members who interact with our clients even those providing on the phone technical assistance are send through this course. Its much easier to sell and expand opportunities with existing clients then it is to find new ones, if your team is trained to recognize opportunities. It eliminates the natural friction between sales and engineering. Everyone is on the same team.

Marvin E.

Graham Rawlinson’s approach to sales and the content of the Sandler Selling System have made a tremendous positive impact in my sales career. The ability to ask the right questions and diagnose a problem accurately allows me to offer more effective solutions which always result in growth; Also, never having to deal with the last minute objection before making the deal has been a huge benefit to this system. Thanks Graham.